I am an international Director, Producer and Editor currently based in Helsinki Finland with background in Advertising, Global TV Networks, Branded Content and Emmy Award® winning drama series. I specialize in directing adverts from creative to the post production, writing and directing  short and long format documentaries, directing and producing extreme sports and music videos. I have nearly 10 years of experience in directing and live editing multicamera live concerts with over 20 artists and bands.  

As a Producer I specialize in project financing, project management and have delivered many  talks at international events, such as Toronto International Film Festival, Istanbul Film Festival and Doha Tribeca Film Festival, about brand positioning, digital communications strategy and marketing content through social networks,.

I taught broadcast and multimedia journalism, video editing and several digital media courses at the American University of Beirut between 2013-2018 and lectured in the Danish School of Media and Journalism.

I am the Founding Managing Director of SISU BEIRUT, a production company at the forefront of creative content in the Middle East and North Africa since 2013.

I also freelance as a director and editor.

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For inquiries and further worksamples, please get in touch though the form below:

SISU BEIRUT is an internationally operating production company, with a collective of production teams in three continents and multiple countries.  We specialize in tailoring complex productions for global organizations from adverts to music videos and documentaries.

Wherever the location of the production, we will get it done spot on to your brief.  We also provide a full  production service globally. We can help you with permits, locations, equipment, crews and cast.

Collectively our professional background is composed of work for International Broadcasters, the likes of the BBC, Al Jazeera English, and MBC; global advertising Agencies such as Saatchi & Saatchi, Quantum Communications, and Leo Burnett; and global brands such as Red Bull, Nokia and Heineken to name a few.

I create music videos and music driven branded content videos for global clients such as Red Bull Media House, Heineken and Nacelle Egypt. I have worked with numerous international bands,  DJs and electronic music pioneers over the years.

I have worked for the past 10 years globally with various corporations as well as non-governmental organizations in creating entertaining and educational advertising. Regardless of the message, for me visual storytelling is the key for achieving the desired impact among audiences.

I also provide consultancy on branding, brand positioning, digital communications strategy and content marketing.

I have directed live concert visuals and multicamera broadcasts for over 20 leading Middle Eastern artists and bands in events such as Red Bull Sound Clash: Lebanon, Jordan, Egypt and UAE and Middle East Music Event in Cairo 2019.

I also live direct corporate events for some of the biggest corporations in Finland such as Fazer, UPM, SAMPO and KESKO. In 2022 I directed the live brodcast of the musical "Huomenna minä lähden" at Kuopion Kaupungin Teatteri for 16 cinemas across Sweden in partnership with Riksteatern Sweden.